The Role of AI Technology in Real Estate
Presented By:
Kelly Pryor
Executive Director - Pennsylvania & New Jersey
Pro-Spect Inspection Services
January 22, 2026
12:00 PM Eastern Time
Re/Max Professional Realty - Exton
557 W Uwchlan Ave
Exton, PA 19341
3.00 Real Estate Continuing Education Credit Hours
Approved State(s): PA  Category: Elective
3.00 Professional Development Clock Hours
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This course equips real estate professionals with an understanding of Artificial Intelligence (AI) technologies, their applications in real estate, and strategies to ethically and effectively leverage AI in daily business practices.

Course Details
Learning Objectives

1.     Understand AI Fundamentals: Explain the foundational concepts of artificial intelligence (AI), its types, and its relevance in the real estate industry.

2.     Identify AI Tools: Recognize key AI-powered tools available for real estate professionals in marketing, property analysis, and transaction management.

3.     Enhance Marketing Strategies: Develop personalized marketing campaigns and generate targeted leads using AI technologies.

4.     Streamline Transactions: Apply AI tools to automate document creation, contract management, and fraud detection, improving transaction efficiency.

5.     Leverage Predictive Analytics: Utilize AI-powered predictive analytics to identify market trends and forecast property values.

6.     Improve Client Experiences: Use AI technologies, such as chatbots and virtual assistants, to enhance customer support and provide personalized property recommendations.

7.     Ensure Ethical AI Use: Address ethical concerns by avoiding bias in AI algorithms and ensuring compliance with fair housing regulations.

8.     Protect Data Privacy: Implement best practices for safeguarding client information and adhering to data privacy laws when using AI tools.

9.     Analyze Real-Life Applications: Evaluate real-world case studies to understand successful implementations of AI in real estate.

10.  Prepare for Future Trends: Explore emerging AI technologies, such as augmented reality (AR) and virtual reality (VR), and develop strategies to stay ahead in the industry.

Education Credits
Real Estate Continuing Education (Pennsylvania) 
3.00 Real Estate Continuing Education Credit Hours
Price: FREE (No Fee)

Having fully met the requirements of the Pennsylvania State Real Estate Commission, the following course approval has been granted. Provider Name: Preferred Systems, Inc. School Approval Number: RE001037 Course Name: THE ROLE OF AI TECHNOLOGY IN REAL ESTATE Course Type: Elective Continuing Education Approval Number: RECE006945 Approved Hours: 3.0 Partial credit cannot be given to those licenses attending only a portion of this course.
Professional Development
3.00 Professional Development Clock Hours
Price: FREE (No Fee)

This course is being presented for Professional Development hours ONLY. This certificate confirms the individual listed is aware that this course is being provided to enhance their knowledge in the real estate field and they will not receive continuing education credits for completion.
Contact Us
Education Provider

Preferred Systems, Inc.
1001 State Street, Suite 1400
Erie, PA 16501
Phone: 888.455.7437
info@preferrededucation.com
www.preferrededucation.com
Instructor

Kelly Pryor
Pro-Spect Inspection Services
1277 S. Governors Ave.
Dover, DE 19904
Phone: 570.244.2090
kelly.pryor@pro-spectpa.com
www.GoPro-spect.com
REGISTER NOW